Influencer marketing is here to stay. With the gargantuan rise of all things social media in the last decade, the influencers our customers are watching certainly have a lot of…er…influence on what they consume. YouTube, one of the fastest-growing video channels, is no exception. With more than two billion users worldwide, watching over one billion...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
As digital marketers, we know that the best campaign is an intentional, integrated sum of all our design, content, and development efforts. However, when it comes to setting goals and evaluating performance, we can become laser-focused on the impact of a specific channel or new platform and expect stellar conversion results fresh out of the...
Google is always adding new options and beta features to Google Ads. From expanded text to custom intent audiences to the new lead form extensions, there are plenty of new things to try out and test in your account. One of the latest and most radical changes is the addition of responsive search ads. Responsive...