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    1. The Portent Blog

      News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

      Analytics

      How to Conduct and Report on Competitor Benchmarking

      Competitor benchmarking provides an opportunity to judge the performance of your site objectively by helping you understand how your business should be behaving online. This wouldn’t be possible or accurate, however, without following a process that ensures you’re analyzing the right competition and metrics. Competitive benchmarking analysis should be highly curated and scrutinized to avoid...

      Internet Marketing

      How to Funnel Users Toward A Conversion

      As digital marketers, we know that the best campaign is an intentional, integrated sum of all our design, content, and development efforts. However, when it comes to setting goals and evaluating performance, we can become laser-focused on the impact of a specific channel or new platform and expect stellar conversion results fresh out of the...

      Ebooks

      Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

      Tools

      Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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      RainGage? Digital Marketing Diagnostics

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      The Portent Tone of Voice Generator

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      RainGage? Content Inventory

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      The Portent Content Idea Generator

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      Portent’s SEO Page Review Chrome Extension

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      The SERP Preview Tool

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      Click Worth Calculator

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      The Marketing Stack Explorer

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      The Link Recovery Tool

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